The Problem
Bona Fide Facilitators aimed to increase student engagement and enrollment for its online education programs. However, the brand lacked a clear digital marketing strategy, resulting in inconsistent content, low visibility, and limited conversions.
The Solution
To address this, I developed a structured and goal-oriented marketing approach:
- Created a content strategy focused on educational value and student needs
- Positioned the brand as a trusted and supportive learning platform
- Introduced campaign-driven marketing, including webinars and scholarship programs
- Ensured consistent branding and messaging across all platforms
I also managed the execution by:
- Planning and scheduling content calendars
- Organizing webinars and live sessions with guest speakers
- Launching a 100% scholarship campaign to attract new students
- Overseeing content creation, campaign timelines, and engagement strategies
Results & Outcomes
- Increased student inquiries and engagement across social platforms
- Improved brand visibility within the education sector
- Successfully attracted new learners through targeted campaigns
- Built a stronger and more active learning community
